Plugins have 2 names: an 'internal' one and a display one. Depending on the location one or the other name (or both) is used. This is extremely confusing for users.
As an example, in
JENKINS-22028 someone refers to the "antisamy-markup-formatter". So I went to the plugin manager on my Jenkins, and searched both 'Available' and 'Installed' for antisamy (whatever that may mean...). I found nothing, so I concluded the plugin doesn't exist anymore. I accidentally scrolled all the way down the long commed list, only to find that the plugin is actually called "OWASP Markup Formatter Plugin" in the UI. Note that there is nothing in both names that would even remotely suggest they are the same thing!
So, since the plugins have 2 names, and people will use whatever they see most, please list both names in the Plugin manager.